PHILOSOPHY AND SKILLS Since the company was founded in 1977, our goal has been to provide actionable, business oriented answers and implications to marketing, product development and other management issues.  With both qualitative and quantitative resources under one roof, we are always able to offer the best methodology.  And, our broad experience over the years has given us a multitude of research and financial perspectives. Our qualitative capabilities, including focus groups, individual depth interviews, dyads and triads, utilize laddering, oratory and a host of other projective techniques. Quantitative modalities include Internet and mail surveys as well as telephone, central location intercepts and other types of personal interviews.  Our "magic box" approach, which combines mail and telephone, enables us to secure interviews with all types of executives and medical professionals in a cost efficient fashion.   PARTICULAR STRENGTHS INCLUDE RESEARCH FOR: New Product Development ~ Positioning Strategy ~ Product Testing ~ Claim Substantiation  Package Development and Testing ~ Corporate Image and Identity