Your name and the identity system by which it is presented say a lot about your company and brands.  Combined with corporate/brand image, your identity not only impacts on sales, but also on line extension opportunties and perceptions of the financial community.

Our studies among stockholders, securities analysts and chain store buyers as well as among consumers have been instrumental in line extension and branding strategies, acquisitions and integration of acquired brands/assets. 



From the pylon sign to a building's architecture to floor plans, in-store signage, employee uniforms and restaurant menuboards, we have worked hand-in-hand with a wide variety of clients and their design teams to determine and assess consumer response to merchandise selection, private branding, display systems and decor for department stores, discount formats, drug stores, supermarkets, convenience stores, restaurants and shopping malls.